elegancebythebay Description: Reproduction of a large trade card
Artist: anon.
Medium: Printed card stock
Narrative: A fashionably designed trade card for J.W.Davidson & Co., Importers of Foreign & Domestic Dry Goods. One of San Francisco’s earliest fashion stores, the “White House” was located at 101 & 103 Kearny Street, northwest corner Post, in San Francisco.

This quietly elegant card was printed in the affluent days following the Gold Rush, when women at last appeared in California in substantial numbers, forever transforming the gold-seeker’s hell-bent lifestyle.

“The White House” would soon be purchased by Alsatian French Raphael Weill, one of the City’s most successful and generous businessmen.

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